Paloroma was founded by Jane Keltner de Valle and Giancarlo Valle, parents to Roman and Paloma, for whom the brand is named and inspired by. Their brand new gentle skincare line for babies and children is free of parabens, phthalates, silicones, sulfates, dyes, petrolatum, and fragrances. They are also formulated without dairy, soy, or gluten, and made in the USA. Now, kids can smell like kids!