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Superga was founded in 1911 in Torino, Italy by Walter Martiny. Since then, the brand has been producing rubber-soled footwear and has become iconic for its classic Superga 2750 style. The model has long become a favorite for taking Italians from the city to the beach to weekends away, as it is easy to wear and designed to dress up casual sportswear. The original, classic Superga plimsoll has been developed for children with the same timeless design.